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DAM: The In’s, Out’s and Round-Abouts of Building a Roadmap for Success

  • The Spoke Club 600 King Street West Toronto, ON, M5V 1M3 Canada (map)

Join us for an interesting afternoon at the Spoke Club in Toronto where we have a jam-packed agenda focused on Digital Asset Management and will be introducing the newly minted Canadian Content Asset Management group. We’ll continue the conversation we started last year including workshops and panel discussions from the community. Speakers include WestJet, Holt Renfrew, the National Centre for Accessible Media and Rogers Communications. Stephanie Lemieux will share her renowned insights on making metadata and taxonomy work, and we’ll also hear from Shawna Newbery on how the Best Brands are Built on DAM. We have a practical workshop on Getting Started with DAM, and another on tips and tricks for using the Digital Asset Management Maturity Model.

The conference comes a year after the first ever Canadian DAM Professionals Networking lunch held in November 2016, with more than 70% of invited attendees attending. We welcomed almost 100 professionals working in advanced content technologies.



1:00pm – 1:45pm Networking and welcome

1:45pm – 2:00pm Welcome and opening remarks: Neal Bilow & David Lipsey

2:00pm – 2:30pm DAM 101 – Getting started in DAM with a plan for long-term success

Lauren Espiritu-Philson, New York City

2:30pm – 3:00pm Mirror, mirror on the wall – who’s the fairest metadata of them all

Stephanie Lemieux, President, Dovecot Studios, Montréal

3:00pm – 3:30pm A stitch in time: DAM at Holt Renfrew and the digital supply chain

Justin Ing, Digital Product Manager, Omnichannel & Innovation

3:30pm – 3:45pm Paul’s Dictionary of DAM – A practical Guide from a Master Practitioner

Paul Stechly, Applied Electronics

3:45pm – 4:00pm Break

4:00pm – 4:15pm Equal access for all – Accessibility Standards and Metadata

Madeleine Rothberg (Toronto), National Center for Accessible Media

4:15pm – 4:45pm DAM Journeys - – How DAM flies on time at WestJet

Scott Sharp, Creative Operations Advisor, Calgary

4:45pm – 5:15pm If a picture is worth a thousand words, what’s all this video?

Dwayne Brown, Director of Creative Technology, Rogers Communications

5:15pm – 5:45pm The Best Brands are Built on DAM

Shawna Newbery, Director, Global Brand & Content, Aimia (Ottawa)

5:45pm – 6:00pm Change management isn’t speed dating

Laurie Kennedy, Sapphire Leadership

6:00pm Concluding remarks – Neal Bilow & David Lipsey

6:00pm – 7:30pm Networking and open bar reception


Earlier Event: November 14
Creative Operations 2017 LA