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Proof Positive: Improve the Creative Review Cycle (Webinar)

A brilliant brief, an inspired idea and genius creative execution…then five days of reviews and edits that bury the idea beneath layers of red ink.

Review and approvals are very likely the biggest drag on your creative approval cycle. They often account for as much as 60% of total cycle time. When agile creative development counts more than ever, that’s a big problem.

Tune in to learn from our super panel how a creative production machine like Macy’s cut creative cycle times over 80% by overhauling the review process. You’ll also learn about:

  • Hidden costs of dysfunctional review processes
  • Best practices for eliminating unnecessary revisions
  • Ways to measure performance and manage continuous improvement
  • How to avoid your team working “hero hours”

     

- Panelists -

Mike Monroe started and led creative operations at Macys.com. He currently runs ScalableFlow, a consulting firm that helps marketers develop structures and workflows that produce the highest quality creative with the right amount of effort. 

Mike Monroe started and led creative operations at Macys.com. He currently runs ScalableFlow, a consulting firm that helps marketers develop structures and workflows that produce the highest quality creative with the right amount of effort. 

Nish Patel has worked with enterprise marketing and creative departments for more than 10 years. Founder of ConceptShare, Nish identified the emerging field of Creative Operations and has been evangelizing for the practice pretty much non-stop since.

Nish Patel has worked with enterprise marketing and creative departments for more than 10 years. Founder of ConceptShare, Nish identified the emerging field of Creative Operations and has been evangelizing for the practice pretty much non-stop since.

 
Earlier Event: June 20
Henry Stewart DAM Europe 2017
Later Event: September 12
Henry Stewart DAM Chicago 2017