A brilliant brief, an inspired idea and genius creative execution…then five days of reviews and edits that bury the idea beneath layers of red ink.
Review and approvals are very likely the biggest drag on your creative approval cycle. They often account for as much as 60% of total cycle time. When agile creative development counts more than ever, that’s a big problem.
Tune in to learn from our super panel how a creative production machine like Macy’s cut creative cycle times over 80% by overhauling the review process. You’ll also learn about:
- Hidden costs of dysfunctional review processes
- Best practices for eliminating unnecessary revisions
- Ways to measure performance and manage continuous improvement
- How to avoid your team working “hero hours”