Four to Focus On: Essential Marketing Technology

There are now thousands of marketing technologies spread across dozens of categories to support all kinds of specific use cases. But there are just four applications that are absolutely essential for digital programs. This small collection of capabilities allows teams to support the complete marketing cycle.

The State of Creative Collaboration – Hightail

With the pace and volume of content creation soaring, Hightail, the premiere creative collaboration tool for marketers, fielded its first State of Creative Collaboration Survey to understand how marketing and creative teams collaborate to deliver the mountains of original content needed to drive campaigns, deliver business results and increase sales/revenue.

Dominating the Deadline

A Guide for Creative Project Management: Master creative workflows and dominate the deadline. Get practical tips on how creative teams can improve efficiencies with processes, and the right tech & tools to support those processes.