5 Must Have Review & Approval Metrics For Creative Operations Managers
For Creative Operations and Project Managers (a.k.a. Traffic Managers, Studio Operations) that are tasked with delivering marketing/creative assets on time the Review & Approval stage of the creative production process can be likened to running a race. Your Creatives and Reviewers are like the runners on a relay team, and the Assets are the baton that is passed between them. However much as a relay team doesn’t just accept finishing a race as good enough, simply getting Assets produced shouldn’t be good enough either. Runners strive for the fastest time, and the Review and Approval Process should be no different. Runners know what important metrics to look at when determining their performance, and how to interpret those metrics to get faster times. The question becomes: what should be measured in the Review and Approval Process, and why?
In this post I’ll outline the must have, or building block review & approval metrics, that you can use to identify opportunities to improve the speed of your review & approval race. Keep in mind these metrics (like any metrics) are not meant to make decisions for you. There is no single value that is ideal for all processes; they are intended to help you ask better questions - "Why did it take 35% longer to complete the review process in September?" for example - so you can determine the root cause and make the required changes