5 Must Have Review & Approval Metrics For Creative Operations Managers
For Creative Operations and Project Managers (a.k.a. Traffic Managers, Studio Operations) that are tasked with delivering marketing/creative assets on time the Review & Approval stage of the creative production process can be likened to running a race. Your Creatives and Reviewers are like the runners on a relay team, and the Assets are the baton that is passed between them. However much as a relay team doesn’t just accept finishing a race as good enough, simply getting Assets produced shouldn’t be good enough either. Runners strive for the fastest time, and the Review and Approval Process should be no different. Runners know what important metrics to look at when determining their performance, and how to interpret those metrics to get faster times. The question becomes: what should be measured in the Review and Approval Process, and why?
In this post I’ll outline the must have, or building block review & approval metrics, that you can use to identify opportunities to improve the speed of your review & approval race. Keep in mind these metrics (like any metrics) are not meant to make decisions for you. There is no single value that is ideal for all processes; they are intended to help you ask better questions - "Why did it take 35% longer to complete the review process in September?" for example - so you can determine the root cause and make the required changes.
Average Review Cycle: This is the big review & approval metric, which measures the average time the Review Process takes from start to finish. In our analogy, it’s the race time. Now obviously, faster is better. It’s easy to just say go faster, but without knowing where improvements can be made you could end up sacrificing quality and compliance along the way. Telling the relay team to get to the finish line faster could end up with some runners cutting corners. In the same way, telling your Creative Team to make shorter deadlines might end up with crucial steps not taken. So how do you know where to focus your efforts? Let’s delve into more specific metrics that not only break down the Average Review Cycle into parts but each target specific improvements that can be made.
Read the Blog Post by Samuel Kiramathypathy from ConceptShare