Why You Need to Care About DAM
Digital Asset Management. DAM. The very sound of it is dry, dry, dry.
What’s worse than a dry topic? The consequences of not making optimal use of your valuable photo, audio and video assets — or worse, not using them at all.
A new report from IDC and sponsored by Adobe — Proving the Value of Digital Asset Management for Digital Marketers and Creative Teams — brings the point home. Based on a survey of digital market, creative services, asset management and IT pros, the study, released today, underscores the benefits of a proper DAM system.
According to IDC Vice President Melissa Webster, the lead analyst on the report, asset management is equally important for small companies and startups as for the enterprise folks surveyed.
Here’s the problem: More corporate entities than you might imagine commit vast sums of money and talent to gathering creative assets for their marketing projects, only to see them wasted through inappropriate use — or no use at all.