The Killer Creative Brief: How to Get the Best from Your Team
The beginning of a creative project is an exciting time. But it can be daunting too, especially if you’re not exactly sure what you’re looking for. Writing a creative brief is an exercise in definition. It’s your chance to explore every aspect of your project, from audience to tone, core message to takeaway. Writing a good brief is also critical to the success of your project. To get things done right (without too many rounds of reviews), you need to make sure your brief communicates exactly what you want. While crafting a well-thought out brief might seem like a pain, it can actually be fun. No joke!
By taking the time to write everything out, you force yourself to really think through your campaign. Not only is it the most important thing you can do to ensure you get awesome content, every time, it’s also the most important thing you can do to make sure you’re connecting with your audience.