Top 10 Metadata attributes for your DAM

Surely Digital Asset Management (DAM) is all about the assets? Not for us. You can have a million assets in your DAM but if they are not organised or tagged with the correct metadata no one is going to find them. It’s all about the metadata, indeed without it, assets are merely files. Here’s our top 10 metadata fields that must be completed for your DAM to be a success.

But first…

What is Metadata?

In the context of Digital Asset Management, metadata are the attributes that are tagged against an asset. Metadata describes the content and context of an asset. The main purpose of it is to allow an asset to be correctly categorised and stored so it can be easily and systematically found when needed.

The list of attributes you can assign to an asset is limitless, and some of our clients have over 100 different metadata fields configured for their particular needs. But here we’re just going to look at the basics.