The Complete Guide to Measuring Creative Operations
Work in progress has become critical to an organization’s ability to execute against its marketing campaign calendar. An effective work progress process means that your organization is able to launch its planned campaigns on time. An ineffective process means that campaigns are delayed or permanently stopped.
There is a growing number of Creative Operations executives and Marketing Operations personnel specifically tasked with maximizing work in progress performance. If you are one of these people you have likely already made investments in this area. You may have implemented online proofing solutions. You may have even implemented a workflow management system.
The leaders amongst you know that online proofing and workflow management is not enough. The leaders amongst you have implemented a data-driven framework for measuring and continuously improving work in progress performance. You are using this framework to streamline process, to achieve more predictive and accurate asset production planning and for more intelligent resource allocation.
This guide is written as an introduction to the idea of measuring creative production and the review & approval process to identify bottlenecks and optimize those processes. The marketing and creative production organizations that embrace this concept will maximize their work in progress performance. They will produce more assets. They will produce them more quickly. They will produce them more cost effectively.