Marketers Weigh In: What’s Working, What’s Not and What’s Ahead
The new year is here, and your inbox and feeds are probably full of prognostications about the marketing, digital and technology disruptors coming in 2017.
In a preemptive strike against the tail-chasing that can ensue from these trend lists, the Webdam team directly asked marketers and creatives for their reflections on what worked and what didn’t in 2016 and what experiments lie ahead in 2017.
They (maybe you!) weighed in as part of a diverse range of respondents: from companies large (35% from companies with more than 1,000 employees) and small (51% from companies with fewer than 250 employees) and representing industries like technology, consumer brands, fashion, financial services, media/advertising and healthcare.
We learned some important lessons. Number one: don’t throw out your playbook. Or last year’s marketing plan. Lots of what has worked in the past continues to outperform new alternatives.
As you work on your “start-stop-continue” analysis for 2017, here are some insights from your peers you may want to consider.