How To Create A Budget Friendly Video Marketing Strategy
Purpose & Planning
If you are trying to reduce the costs associated with marketing, one of the easiest ways to do this is to ensure that your content is planned so you can assess the budget you will require.
Plan your content to meet your target audience. It’s worth noting that ages 25-34 in the US have the highest viewer penetration at 90% and that men spend more than 44% than women watching YouTube.
Where will your video be shown? Youtube mobile draws in an average audience reach of 15.7 million compared to desktop viewing which only draws in 4.9 million. It is worth considering whether your content will work on both mobile and desktop.
Creating Video Content
Content shouldn’t be spammy. When we advertise our businesses, the best ways to promote your product or service is to create memorable and helpful content, rather than bombard audiences with a sales pitch. Crazy Egg’s explainer video increased conversion rate by 64% and revenues by 21k per month.
There are several ways to make content: the traditional camera crew route, the animation route, or the home movie route. Obviously, in an ideal world we’d shoot professional looking videos with the best lighting, sound and acting crew available but with cost at the forefront of most campaigners minds, sometimes looking at creatively using the alternatives can create visually unique content, and attract different audiences.
For video content that offers information or “How To” guides, it is considered useful to create animated content such as motion graphics or animated characters who tell a story. 90% of information transmitted to the brain is visual, meaning that visually appealing content will sink in and increase recall rate.
Advertising & Social Media Sharing
Once the content is created, one of the best economical ways you can promote your business and your video is to share on social media platforms including Facebook, Twitter, and Instagram.
Facebook offers economical marketing campaigns as well as boasting over 100 million hours watched daily. Facebook video reaches 37% more Americans aged 18-24 than TV.
Advertising on Facebook will also create campaigns on Instagram meaning that it is even easier and cheaper to spread your content globally and instantly. With this in mind it is also worth considering how each social media platform works. For instance, a standard video in Snapchat is homemade, low quality and social, so a campaign on this platform could replicate this style to appeal to its target audience.
By 2020 it is predicted that globally 75% of all mobile traffic will be video. With video marketing on the rise, it is becoming even more important to stand out in a crowd.
For more information please see the below data sheet from websitebuilder.org for 127 facts you probably didn’t know about video marketing.