Find Your Creative Direction: How to Write a Great Creative Brief
Great creative briefs set off creative explosions that can result in work that alters the trajectory of a good business or brand. They accelerate the creative process by putting teams on a more direct path to breakthrough solutions. Successful briefs clarify the purpose of the project and inspire creative thinking so teams can deliver their best work. Reviews and approvals also move faster.
This article by Webdam provides great tips on how to write a creative brief your team will love and use.