Not Stacking Up? How Integration Powers Creative Production Efficiency
Creative Operations teams are responsible for making sure that systems and processes work smoothly together. That’s why we were surprised by the results of the 2017 State of Creative Operations Survey - 45% of companies surveyed had NO systems integration whatsoever; only 10% had fully integrated their end-to-end processes. You may be asking, so what? What’s the problem?
There are three main issues that occur in organizations that use multiple, disconnected tools.
First: When your systems are scattered, so are your projects. With separate solutions for different steps in the creative process, miscommunications can flourish. Information gets stuck, buried in inboxes, or simply lost in gaps in the process. Integrating your technology organizes, streamlines, and secures your creative management to make sure every project you start, you finish - on time, every time.