Digital Asset Management: How to Demonstrate Business Value, Create a Business Case, and Search for the Best Solution
If you've decided that your business needs a digital asset management (DAM) system to take over from your old, complex legacy systems, demonstrating business value may be fairly easy, considering the problems those older systems pose with compatibility, integration, security, or lack of functionality. If existing systems no longer meet the company's requirements, that's your obvious starting point.
If you've never had any comparable tools before, your job may be harder, especially if budgets are tight, but it could be an easy win if you can effectively demonstrate the benefits of using DAM.
Whatever situation you may be in, one thing's for certain: You'll need buy-in from your key decision-makers and those in charge of the budget. Creating a solid business case or proposal will be invaluable, and here's how you can do just that.
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