2017 In-House Creative Industry Report
This seventh edition of our annual benchmarking reports on trends and issues affecting the in-house creative community and shares strategies that leaders can use to validate the direction of their in-house creative departments.
More than 375 leaders from in-house creative departments participated in our survey conducted in January 2017. These leaders represent Fortune 1000 companies, as well as middle market and other large companies, and span multiple industries including but not limited to banking/financial services, consumer products, education, health care, manufacturing and non-for-profit.
Creative leaders shared their stories as they relate to shared challenges and goals across the industry. Topics cover the new paradigm shift of in-house creative teams, managing outside creative agencies, becoming a strategic partner and AOR, consolidating and evolving a large digital design team and the impact of process improvement.