3 simple steps for bringing your design review process into Jira Software
It’s an exciting time to be in the field of marketing and design with so many creative ways to reach customers – blog posts, infographics, video, interactive web content … the opportunities seem endless. It’s also a challenging time for those of us managing creative projects because the demand for more volume, velocity, and variety of content can create significant bottlenecks and delays in production.
The good news is, with the right processes and tools in place, marketing and creative teams can meet these challenges head on. This post will show you how to set up a scalable design review and approval process in Jira Software that will satisfy the needs of creatives, project managers, and reviewers so that you can deliver more amazing content faster.
Step 1: map out the design review process
Work together with your team and get input from external reviewers and stakeholders to get the clearest picture of what needs to be reviewed, by whom, on what timelines, and what typically creates delays. Things you’ll want to uncover and document:
- What type of content do we produce? (blog posts, whitepapers, infographics, video, etc…)
- How many of each type of content do we typically produce each week / month / year ?
- Who is responsible for reviewing different types of content? (marketing, copywriters, brand managers, legal, etc…)
- How is each content type currently reviewed? (email, meetings, online proofing tool)
- How long does it typically take to review each type of content?
- What problems exist with how content is reviewed today? (feedback is scattered, reviewers don’t respond right away, too many revisions, etc…)
Once you’ve gathered all of these details, document everything and draw the entire process (whiteboard, diagrams, and yes, good old pen and paper) This will provide clarity to everyone involved in creative production about their specific roles and responsibilities, and the impact their actions have on project delivery. Designers, rejoice!