The 2019 SoDA Report on Agency Operations Practices
If you can measure it; you can manage it. Measuring performance is a vital part of running a successful agency. The need to analyze and adjust, whether it be your people, cash flow or scopes of work, is the new normal and part of being a modern agency. Ensuring the right data is easily available has also become a priority.
Agencies face the challenge of choosing which metrics to use when measuring key factors like project performance, labor capacity, client profitability, overall financial health and employee satisfaction. What metrics matter most for your agency? What helps you decide how profitable a project is? How do you eliminate too many guesstimates? What metrics help produce a better SOW? How can you tell when capacity is truly maxed or employee retention could become a problem?
Authors from The1stMovement, Handsome, Deltek and more share real-life examples of challenges, modifications, successes and tools to shed insight into agency operating best practices.
These same challenges happen for in-house creative teams and agencies as well, weather you have a charge back model or not.
Get the full report here: The 2019 SoDA Report on Agency Operations Practices