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Client/agency relationships need more transparency and accountability

Client/agency relationships need more transparency and accountability

This opinion piece from The Drum highlights the need for transparency and accountability between brands and their agency partners in light of recent news about Samsung’s marketing operations layoffs and speculated connection to the departure of its CMO.

An important topic and things to keep in mind for brands, internal agency, and external agency teams.

Check out the full article here.

The 2019 SoDA Report on Agency Operations Practices

The 2019 SoDA Report on Agency Operations Practices