How Chobani Took Home Ad-Age's In-House Agency of the Year Award
In 2018, Chobani ran a massive campaign celebrating its 10th anniversary as a national brand. It also brought Non-Dairy Chobani from idea to shelf in fewer than five months, created a kids’ line, Chobani Gimmies, and expanded and renamed its “hint of” line as Chobani Less Sugar Greek Yogurt. And it did most of the work internally, after bulking up its in-house capabilities.
Check out AdAge’s story on it’s 2019 In-House Agency of the Year Award winner, and find inspiration to take your in-house agency to new heights in 2020!