Great creative briefs set off creative explosions that can result in work that alters the trajectory of a good business or brand. They accelerate the creative process by putting teams on a more direct path to breakthrough solutions. Successful briefs clarify the purpose of the project and inspire creative thinking so teams can deliver their best work. Reviews and approvals also move faster.
When we plan our marketing campaigns, one of the largest factors that we have to consider is the cost. Can we cut costs to our marketing campaigns by tweaking our approach? With the help of the infographic from websitebuilder we can assess the benefits and negatives of various marketing strategies.
Learn just how critical it is to manage your resources in order to know the value within your organization. Wilson shares how he implements workflow process into his own company while assisting thousands of other firms.
Getting your project organized and easily manageable is always a challenge when working as a part of a team. The problem reaches a whole new level when it concerns a creative project. Creativity blossoms the most when it’s unlimited while collaborative projects crumble without rules.
This post will show you how to set up a scalable design review and approval process in JIRA Software that will satisfy the needs of creatives, project managers, and reviewers so that you can deliver more amazing content faster.
Benchmark your organization, and find your best opportunities for improvement. Use the Creative Operations Maturity Model scorecard to get clarity on the parts of your people, process, technology, and metrics you should be focusing on.
There are now thousands of marketing technologies spread across dozens of categories to support all kinds of specific use cases. But there are just four applications that are absolutely essential for digital programs. This small collection of capabilities allows teams to support the complete marketing cycle.
This seventh edition of our annual benchmarking reports on trends and issues affecting the in-house creative community and shares strategies that leaders can use to validate the direction of their in-house creative departments.
4 common Reviewer Personas, how they work, and how having the right Online Proofing and Review & Approval tool like ConceptShare can keep work humming along with pristine efficiency because it meets the needs of many.
If you've decided that your business needs a digital asset management (DAM) system to take over from your old, complex legacy systems, demonstrating business value may be fairly easy, considering the problems those older systems pose with compatibility, integration, security, or lack of functionality.
Digital asset management (DAM) platforms were once relegated to a supporting role for media industries dependent on large quantities of rich content assets. But given the increased use of rich media assets in all industries, DAM has finally hit the mainstream.
Creative Operations teams are responsible for making sure that systems and processes work smoothly together. There are three main issues that occur in organizations that use multiple, disconnected tools.
With Insights & best practices to help you improve your processes & creative operations. This comprehensive report aims to provide anyone tasked with managing the process and tools around creative production with helpful insights & actionable tactics.
With the pace and volume of content creation soaring, Hightail, the premiere creative collaboration tool for marketers, fielded its first State of Creative Collaboration Survey to understand how marketing and creative teams collaborate to deliver the mountains of original content needed to drive campaigns, deliver business results and increase sales/revenue.
A Guide for Creative Project Management: Master creative workflows and dominate the deadline. Get practical tips on how creative teams can improve efficiencies with processes, and the right tech & tools to support those processes.
Everything you need to know about the most effective ways to optimize creative production. Whether you are just getting started with Creative Operations, or you've been at it for a while - the Creative Operations Blueprint covers it all.
With Stay one step ahead with Shutterstock’s Creative Trends infographic, our look at the styles and trends that will dominate 2017. Driven by data, see the percentage increase in searches for each trend over the last year.
The new year is here, and your inbox and feeds are probably full of prognostications about the marketing, digital and technology disruptors coming in 2017. The Webdam team directly asked marketers and creatives for their reflections on what worked and what didn’t in 2016 and what experiments lie ahead in 2017.
We've compiled a list of the 10 main goals after hearing from in-house creative teams during the Creative Operations Summit in New York in October, and through the dozens of on-site best practices workshops with teams.
Operations If you haven't checked out this year's In-House Creative Services Industry Report from Cella consulting - this year's looks to be he most comprehensive report since the first in 2010 / 2011.