With 44% of companies now relying on in-house marketing teams, the agency pitch process is more competitive than ever. Take a closer look at what in-house marketers look for in an agency, and how to cultivate a strong union that drives results.
In collaboration with the Agency Management Institute (AMI), Function Point gathered responses from over 400 creative agencies and internal marketing teams to uncover the main barriers to effective project management, productivity and profitability. Now we’re excited to share the key findings with you in the 2018 Agency Productivity Report.
There once was a time when the Client told the Agency what they wanted. The Agency filled out a Creative Brief. The Client approved said Brief and the Agency went dark for a few weeks only to return in the Creative Review to present a variety of concepts, each of which "delivered" on the Brief, but at different levels of creativity. Those days are over.
President of Clum Creative, Mike Clum, weighs in on how running an effective operations meeting is key to building a healthy and profitable organization. Follow these tried and tested tips to help drive down agency costs, boost communications and ensure productivity.
Creating a good website shouldn’t necessarily take ages. It can be done in a matter of minutes, especially if you’re building a typical one with standard features. As a matter of fact, it could take 4 minutes or less, depending on your skills, and if you use the best website builders around.
The project management industry has put a lot of focus in recent years on the importance of stakeholder relationships. Read this great article from LiquidPlanner on how to build excellent stakeholder relationships.
Great creative briefs set off creative explosions that can result in work that alters the trajectory of a good business or brand. They accelerate the creative process by putting teams on a more direct path to breakthrough solutions. Successful briefs clarify the purpose of the project and inspire creative thinking so teams can deliver their best work. Reviews and approvals also move faster.
When we plan our marketing campaigns, one of the largest factors that we have to consider is the cost. Can we cut costs to our marketing campaigns by tweaking our approach? With the help of the infographic from websitebuilder we can assess the benefits and negatives of various marketing strategies.
Learn just how critical it is to manage your resources in order to know the value within your organization. Wilson shares how he implements workflow process into his own company while assisting thousands of other firms.
Getting your project organized and easily manageable is always a challenge when working as a part of a team. The problem reaches a whole new level when it concerns a creative project. Creativity blossoms the most when it’s unlimited while collaborative projects crumble without rules.
This post will show you how to set up a scalable design review and approval process in JIRA Software that will satisfy the needs of creatives, project managers, and reviewers so that you can deliver more amazing content faster.
Benchmark your organization, and find your best opportunities for improvement. Use the Creative Operations Maturity Model scorecard to get clarity on the parts of your people, process, technology, and metrics you should be focusing on.
There are now thousands of marketing technologies spread across dozens of categories to support all kinds of specific use cases. But there are just four applications that are absolutely essential for digital programs. This small collection of capabilities allows teams to support the complete marketing cycle.
This seventh edition of our annual benchmarking reports on trends and issues affecting the in-house creative community and shares strategies that leaders can use to validate the direction of their in-house creative departments.
4 common Reviewer Personas, how they work, and how having the right Online Proofing and Review & Approval tool like ConceptShare can keep work humming along with pristine efficiency because it meets the needs of many.
If you've decided that your business needs a digital asset management (DAM) system to take over from your old, complex legacy systems, demonstrating business value may be fairly easy, considering the problems those older systems pose with compatibility, integration, security, or lack of functionality.