There once was a time when the Client told the Agency what they wanted. The Agency filled out a Creative Brief. The Client approved said Brief and the Agency went dark for a few weeks only to return in the Creative Review to present a variety of concepts, each of which "delivered" on the Brief, but at different levels of creativity. Those days are over.
President of Clum Creative, Mike Clum, weighs in on how running an effective operations meeting is key to building a healthy and profitable organization. Follow these tried and tested tips to help drive down agency costs, boost communications and ensure productivity.
Creating a good website shouldn’t necessarily take ages. It can be done in a matter of minutes, especially if you’re building a typical one with standard features. As a matter of fact, it could take 4 minutes or less, depending on your skills, and if you use the best website builders around.
The project management industry has put a lot of focus in recent years on the importance of stakeholder relationships. Read this great article from LiquidPlanner on how to build excellent stakeholder relationships.
Great creative briefs set off creative explosions that can result in work that alters the trajectory of a good business or brand. They accelerate the creative process by putting teams on a more direct path to breakthrough solutions. Successful briefs clarify the purpose of the project and inspire creative thinking so teams can deliver their best work. Reviews and approvals also move faster.
When we plan our marketing campaigns, one of the largest factors that we have to consider is the cost. Can we cut costs to our marketing campaigns by tweaking our approach? With the help of the infographic from websitebuilder we can assess the benefits and negatives of various marketing strategies.
Learn just how critical it is to manage your resources in order to know the value within your organization. Wilson shares how he implements workflow process into his own company while assisting thousands of other firms.
Getting your project organized and easily manageable is always a challenge when working as a part of a team. The problem reaches a whole new level when it concerns a creative project. Creativity blossoms the most when it’s unlimited while collaborative projects crumble without rules.