The second in our two-part content marketing series looks at harvesting and making sense of data from the production process. The creative production process has historically been hard to measure and optimize, but opens the door to huge gains in productivity, efficiency and asset creation.
Creative and content marketing teams are discovering that old ways of working aren’t cutting it in today’s fast-paced production world. From a Creative Operations standpoint, velocity means delivering increasingly complex assets at a faster pace. Our two-part content marketing series explores the ways this production velocity can be enhanced.